I've finally getting around to catching up on a lot of blogs and news and whatnot. It seems the recent addition of a RSS reader to my life (I'm using Vienna) has been a good idea.
I was catching up with Inkblurt just now, and he referenced Chris Brogan and his 100 Personal Branding Tactics Using Social Media. This may be old news (it was posted in mid-June, but it's new to me.
Building a personal brand is something that lots of folks are talking about lately. It certainly was a focus of BlogHer this weekend. We've also talked about it a lot at work. It's a subject I've wrestled with with my web properties over the years.
The line between personal and professional brands is also an interesting one to consider. I don't really want future clients reading about what my cats are doing or my latest political rant. It doesn't seem all that professional. And yet, I don't want to stop ranting or talking about The Kids.
I've also been thinking about implications with name changes. Come next summer, I won't really be cfox74 anymore. Do I change everything to cogan74? If I sign up for a new media service these days, which username do I chose? After all, to the New York Times I'm still cberlingo!
